It's simple. People don't redeem paper coupons like they used to. It's a hassle to print them, cut them out, and remember to keep them in your pockets so you can have them handy just at the right moment.

On the other hand, people have their phones with them at all times and so the redemption rates for mobile coupons are much higher compared to paper coupons.

You've seen this same technology on American Idol, heard an ad using it on the radio, or even seen it on a billboard. People can now text your mobile keyword and 77we's short code (e.g. 64842) to join your mobile distribution list and start receiving your mobile coupons. You can also setup an automated message to be texted immediately back to your customers.

For Example:

•  New customer texts "77Pizza" to e.g., 64842
•  New customer receives an automated text message right back. Maybe something like, "Thanks for joining our  Mobile Coupon VIP List! Show this text to receive a free slice of pizza with your next purchase."... 
•  By texting your keyword, your new customer has opted in to join your mobile distribution list, and now using 77we  you can text this person in the future to keep him/her connected.

• 2-for-1 specials
• Discounts (30% off your next purchase)
• Free stuff (get a free ice cream cone with your next purchase)
• Any important announcement

Not everyday is a busy day. Especially with the economy in a slump, texting great offers is the only way to turn your slow days into busy ones without planning weeks ahead of time. Even if you have to offer discounts, it's always better to have some business as opposed to no business.