Start Date
You can set the start date to control access to any promotion, which will help you keep tabs on the number of people and time line your promotion will run. Setting a start date will make a smooth transition from one promotion to the next without having overlapping discounts.

Create a promotion today, and set a start date in the future or on the date your campaign will hit the streets. With this option, you can also edit or change the promotion at any time.

End Date
You can set a specific time the promotion is over, which will limit the number of discounts or offers you give while maximizing customer volume. Setting a deadline on a promotion encourages customers to hurry up and take you up on the offer before it expires. This option lets you set the end date to control access to the promotion.

Create a promotion today, and set an End date in the future or on the date your campaign will end. Edit or extend it any time.

Access to your campaign is controlled by the Start & End dates, however independently; both Max SMS clicks and Max Page Views will additionally limit access to your campaigns.

Tracking Clicks and Page Views prior to the Start date:
You can track both SMS clicks and Page Views during the production phase of a print or any other campaign, but not allow access to view the promotion. Therefore if a Picture Coupon is being produced, early use or access to the coupon is prevented, keeping the advertiser in control. This helps prevent people taking more than the offer entitles them to.

The Account Owner is responsible for SMS clicks only during valid campaign dates, but responsible for all page views prior to the campaign start date, during valid campaign Start and End date, and after the campaign End date. However, the Max Page View setting is provided to limit the Max Page Views advertisers are responsible for. That is, once the Max Page Views is reached no more Page View fees are incurred or tracked.

Tracking Clicks and Page Views during the Campaign valid dates:
You can keep accurate account of how many people are accessing your information. The system will allow advertiser to track both SMS clicks and Page Views during the promotion campaign and allow consumers access to view the promotion.

Tracking Clicks and Page Views after the End date:
Through this technology, you can track both SMS clicks and PageVviews after the campaign phase of a print or other campaign, but not allow access to view the promotion. Therefore for example, if a Picture Coupon is being produced, on going access to the Coupon after the End date or Max Page Views is prevented.

Single Opt-in vs. Multi Opt-in
Under feature set 1, when you create a promotion; you are given the opportunity to make the code either single opt-in or a multi opt-in. Either option has many benefits. See below for more information. Feature sets 2 and 3 are multi Opt-ins by default.

Single Opt-In
This choice lets consumers get a one-time text and be blocked from future downloads. With a single opt-in code, people will only be able to receive your promotion on their phone 1 time. Each is sent with a unique ID to prevent duplicates. If consumers attempt to text the promotion code a second time, a message will be sent notifying them that they have already participated in the promotion. On a third attempt, no message will be sent, thus mitigating unnecessary click fees.

Multi Opt-In
This feature allows anyone to join up and show interest at any time, but does not allow them to take advantage of offers when they are not valid or in use. Feature sets 2 and 3 codes are multi Opt-in by default, meaning consumer can opt-in any time, however they can "only access" the code during valid campaign dates.

With a multi opt-in code a person will be able to text in and receive the promotion on their phone as many times as they choose. Every time the person texts in the code, the promotion will be sent to their cell phone. There is no limit as to how many times they can do this, unless limited by the Max Clicks or Max Page Views.

Maximum Clicks
You can set a limit to how many times people are allowed to click, which means you are limiting how many promotional codes someone can use. For example, you may be ok with a diner downloading buy one get one free entrees for several visits, but not for every night of the week. The maximum clicks feature allows you to limit the number of sms clicks on your promotion. One way of managing costs and using the program on a tight budget is to utilize this feature. Once the sms click limit is reached if anyone else texts in the promotion code they will receive a system message stating that, "this promotion has ended, please look for future promotions".

Every time the consumer texts in a promotion code and a reply message is sent, a click is recorded. SMS max clicks can be set to limit how many times consumers can text in, however the 77we system will track SMS clicks before the Start date, during the Campaign and after the End date to provide residual value to the advertiser. However, only sms clicks during valid campaign start and end dates are billable.

Maximum Page Views
Similar to the above text option, this technology helps you limit how many times a person can see what’s on the website. The maximum page views, under feature set 2, allows you to limit the number of Page Views on your promotion. One way of managing costs and using the program on a tight budget is to utilize this feature. Once the max Page View limit is reached, further access to view your code via a mobile browser or a pc browser will be denied. A note will be displayed, "this promotion has expired or reached it max value".

Every time the consumer acts on the link of a given code they will be directed to the Url and one Page View is recorded. Max Page Views can be set to limit how many times consumers can access a web page, however the 77we system will track Page Views before the Start date, during the Campaign and after the End date to provide residual value to the advertiser. However, to limit campaign Page View fees, the Max Page View limit must be set.

Residual Value of Print
You can find out how long an ad actually lasts, well beyond its print date. With the promotional code settings available, advertiser can track SMS clicks and Page Views before and well after the campaign or promotion has expired, or months after the publication date. Tracking both SMS clicks and Page Views after a campaign has ended has residual value, see example following: