What You Get...77we SMS/Text Software Features

 

 Mobile Text Promotions

This program is available with all Feature Sets
Keep your customers up to date no matter where they are. This is the best way to notify your clientele of changing specials or new promotions and offers. Mobile Text Promotions send important information on mobile phones to the people who have signed up for your messages. Mobile Text Promotions can be added to any current promotion and are available with all three features.
Mobile Coupons, this service helps consumers organize their offers to save money, and attracts new users to your business. Most people clip coupons and forget them, but here is the solution. Use your cell phone to collect mobile text coupons and redeem them at designated locations. It is a convenient and innovative way to never forget a coupon or special offer. There are no hidden fees or scams, and the consumer incurs only a standard text message fee.  More...
 

How can QR Code help your business...

Have you seen these little things popping up on fliers or newspaper ads? This is a QR Code or Quick Response code and it can be a very handy marketing tool. Especially when you consider that over 75% of the mobile phones sold last quarter are capable of using this tool to lead customers right to your front door (virtually, that is). More...
 

Keyword Response

This service is available with all Feature Sets and all Promotion Codes

Request Feedback
This program helps get honest opinions on your services or specials, which will ultimately drive your direction and offer exactly what the customer wants. Any promotion code, also known as a keyword, created with 77we allows immediate feedback on any campaign. There is nothing extra to do. Advertisers can instantly allow consumers to give their feedback on any text promotion. This is a great way to acquire feedback, do marketing research and get the reader involved. Engaging customers makes them feel more valued and helps you deliver what they want.
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Picture Links

Available with Feature Set-2
Text Picture Links
This feature is ideal for people who want to sell a service or product that is best seen, not described, such as a home or car. It can increase sales by allowing users to access the information through a phone where ever they are. The Picture Link feature allows customers to use their smart phones to browse additional pictures and text from print ads, real estate listings, movie listings, auto listings, business info, classifieds and more.
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More Story Link

Available with Feature Set-2

The "More Story" Link or "More Info" feature creates a web site that allows advertisers to place additional "text only" information, sell third part text ads, insert hyper links to additional web sites and content, or create an intermediate text / Url page, or the ability to input a Url for direct access to an advertiser's web site. Consumer benefits by accessing additional info immediately such as a job listing, Real Estate listing, movie listing, etc. Consumers can pass on the link, via a text message for others to view on their phone or home PC. User Generated Urls can be added to the More Story editor to create intermediate touch points for your advertisers. Give consumers special info, details about the advertiser or a third party paid text ad before connecting to their final web site destination. In addition, user generated Urls can be added to the More Story editor to create direct access to a web site for your advertisers. Html code can also be used with the editor to display additional pictures as embedded files.
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Video & Audio Links

Available with Feature Set-2
Give consumers a sample of your CD or latest music clip, or let them view your commercial. The 77we Video Link feature allows consumers to use smart phones to watch video content or listen to audio-only content. By an advertiser simply placing an SMS text code or a 2d QR code in a print advertisement, on their packaging or on a sign, consumers can get a video right on their cell phone for instant fulfillment 24 hours a day. Releasing a new product, for example, is easier as the consumer can scan the code embedded in the advertisement to immediately see a video on how the product works. More...
 

 Text-To-Win, Nth Winner

Available with Feature Set-1 only
Mobile offers via Text-to-Win based on Nth Opt In

By setting a goal for customers to opt-in, you increase the volume of texts. This feature allows you to send out a winning mobile coupon or other incentive only after a designated number of opt-ins have been reached. This lets you know how many people are interested and how many clicks they’ve given you. Also, a standard mobile promotion can be enhanced to offer a higher incentive every select number of Opt-ins.
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 Text-To-Win, Random Winner(s)

Available with Feature Set-1, (can be used with Feature Sets 2 & 3)
Rather than set limits on how many texts must come in before a winner is selected, some companies prefer to make it more random in order to be fair. This works especially well for bigger prizes, such as vacations or give aways. Text-to-Win promotions provide residual value, which consumers can act on immediately or days after the published date. Text-to-Win programs can stand alone, or can be used for branding and business awareness, while offering consumers a mobile coupon just for entering.
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Text Alerts

Available with Feature Set-3
Subscription/Text Alerts via Opt-in/Opt-out Programs
This program also works well in conjunction with a loyalty program or to reach a specific, interested audience because it lets you send out a specific text message to a group of opted-in customers. This group of people has already let you know they want your offers. For instance, send a discount to people who want to go to happy hour on Thursday night only, and not to people who prefer to dine out on the weekends. Only people that opt-in to a specific code get the text offer. The advertiser can still offer standard text coupons in other ads.
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Polls

Available with Feature Sets
Mobile Polling – feedback through surveys and editorial

The poll feature allows readers to give their opinions or interaction to an article, which in turn creates a conversation and gets people to interact. It also gives accurate information on your article or race. With mobile polling, results can be tabulated from a targeted audience.
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 Mobile Landing Pages

This option is available with feature Set-2
Mobile landing pages is a simple and effective way to collect costumer information through print or other media. It offers flexibility to the consumer while it empowers you with information. With this option, consumers can text a code to get a web link sent to their phones, or they scan a 2d QR code to take them to a landing page. Then, you can use the landing page to gather consumer information in exchange for some offer, which can be a coupon, a discount or a free service or product. The web link can be accessed directly by scanning the code with a web enabled smart phone or it can be used on a computer in the same way that any web address is entered.
Mobile Landing pages provide real time statistics and feedback on consumer sms and website page views. More...
 

 Send a 2-Way Message

Available with Feature Set-3
This is a wonderful way to get to know what clients really want and to hear directly from them. It helps you know what people want better, so you can improve your business. You can interact with your audience like never before with 77we's unique 2-Way Messaging. Send out messages to subscribers with the text alert opt-in list in your database and allow them to reply saying whatever they want! This option does not limit people to a survey or canned answer; rather it allows them to be expressive, even when it means they are asking for improvements.
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Options for Promotion Creation

Start Date
You can set the start date to control access to any promotion, which will help you keep tabs on the number of people and time line your promotion will run. Setting a start date will make a smooth transition from one promotion to the next without having overlapping discounts.
Create a promotion today, and set a start date in the future or on the date your campaign will hit the streets. With this option, you can also edit or change the promotion at any time.
End Date
You can set a specific time the promotion is over, which will limit the number of discounts or offers you give while maximizing customer volume. Setting a deadline on a promotion encourages customers to hurry up and take you up on the offer before it expires. This option lets you set the end date to control access to the promotion.
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 Loyalty

Reward your customers with a loyalty program that also benefits your business. This plan also gives you feedback on the effectiveness of your other marketing campaigns. The 77we system allows any printed advertisement piece to have value beyond the stated offer. Let your valued customers earn loyalty points while you gain feedback on print offers even when timing is not conducive to customer's purchasing needs. More...
 

Archiving

Archiving saves you time because it will save your documents so you can modify or reuse them later. With 77we archiving, you build an opt-in list over many promotions, with the ability to send to only the active list or both the active and the archived list. At anytime you can "archive" the list and start to build a new active list for another event. This allows the same keyword and print material to be reused throughout the year. More...
 

Form Capture Promotion
 
 Create a Promotional Code, with an associated Phone Landing page. With this feature you can create a call to action in print for fulfillment via e-mail. Scan QR code to see a live capture form...
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