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Mobile
Text Promotions
This program is available with all Feature Sets
Keep your customers up to date no matter where they are. This is the
best way to notify your clientele of changing specials or new
promotions and offers. Mobile Text Promotions send important
information on mobile phones to the people who have signed up for
your messages. Mobile Text Promotions can be added to any current
promotion and are available with all three features.
Mobile Coupons,
this service helps consumers organize their offers to save money,
and attracts new users to your business. Most people clip coupons
and forget them, but here is the solution. Use your cell phone to
collect mobile text coupons and redeem them at designated locations.
It is a convenient and innovative way to never forget a coupon or
special offer. There are no hidden fees or scams, and the consumer
incurs only a standard text message fee.
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How
can QR Code
help your
business...
Have
you seen these little things popping up on fliers or
newspaper ads? This is a QR Code or Quick Response code and
it can be a very handy marketing tool. Especially when you
consider that over 75% of the mobile phones sold last
quarter are capable of using this tool to lead customers
right to your front door (virtually, that is).
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Keyword
Response
This service is available with all Feature Sets and all Promotion
Codes
Request Feedback
This program helps get honest opinions on your services or specials,
which will ultimately drive your direction and offer exactly what
the customer wants. Any promotion code, also known as a keyword,
created with 77we allows immediate feedback on any campaign. There
is nothing extra to do. Advertisers can instantly allow consumers to
give their feedback on any text promotion. This is a great way to
acquire feedback, do marketing research and get the reader involved.
Engaging customers makes them feel more valued and helps you deliver
what they want.
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Picture
Links
Available with Feature Set-2
Text Picture Links
This feature is ideal for people who want to sell a service or
product that is best seen, not described, such as a home or car. It
can increase sales by allowing users to access the information
through a phone where ever they are. The Picture Link feature allows
customers to use their smart phones to browse additional pictures
and text from print ads, real estate listings, movie listings, auto
listings, business info, classifieds and more.
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More
Story Link
Available with Feature Set-2
The "More Story" Link or "More Info" feature creates a web site that
allows advertisers to place additional "text only" information, sell
third part text ads, insert hyper links to additional web sites and
content, or create an intermediate text / Url page, or the ability
to input a Url for direct access to an advertiser's web site.
Consumer benefits by accessing additional info immediately such as a
job listing, Real Estate listing, movie listing, etc. Consumers can
pass on the link, via a text message for others to view on their
phone or home PC. User Generated Urls can be added to the More Story
editor to create intermediate touch points for your advertisers.
Give consumers special info, details about the advertiser or a third
party paid text ad before connecting to their final web site
destination. In addition, user generated Urls can be added to the
More Story editor to create direct access to a web site for your
advertisers. Html code can also be used with the editor to display
additional pictures as embedded files.
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Video
& Audio Links
Available with Feature Set-2
Give consumers a sample of your CD or latest music clip, or let them
view your commercial. The 77we Video Link feature allows consumers
to use smart phones to watch video content or listen to audio-only
content. By an advertiser simply placing an SMS text code or a 2d QR
code in a print advertisement, on their packaging or on a sign,
consumers can get a video right on their cell phone for instant
fulfillment 24 hours a day. Releasing a new product, for example, is
easier as the consumer can scan the code embedded in the
advertisement to immediately see a video on how the product works.
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Text-To-Win,
Nth Winner
Available with Feature Set-1 only
Mobile offers via Text-to-Win based on Nth Opt In
By setting a goal for customers to opt-in, you increase the volume
of texts. This feature allows you to send out a winning mobile
coupon or other incentive only after a designated number of opt-ins
have been reached. This lets you know how many people are interested
and how many clicks they’ve given you. Also, a standard mobile
promotion can be enhanced to offer a higher incentive every select
number of Opt-ins.
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Text-To-Win,
Random Winner(s)
Available with Feature Set-1, (can be used with Feature Sets 2 & 3)
Rather than set limits on how many texts must come in before a
winner is selected, some companies prefer to make it more random in
order to be fair. This works especially well for bigger prizes, such
as vacations or give aways. Text-to-Win promotions provide residual
value, which consumers can act on immediately or days after the
published date. Text-to-Win programs can stand alone, or can be used
for branding and business awareness, while offering consumers a
mobile coupon just for entering.
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Text
Alerts
Available with Feature Set-3
Subscription/Text Alerts via Opt-in/Opt-out Programs
This program also works well in conjunction with a loyalty program
or to reach a specific, interested audience because it lets you send
out a specific text message to a group of opted-in customers. This
group of people has already let you know they want your offers. For
instance, send a discount to people who want to go to happy hour on
Thursday night only, and not to people who prefer to dine out on the
weekends. Only people that opt-in to a specific code get the text
offer. The advertiser can still offer standard text coupons in other
ads.
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Polls
Available with Feature Sets
Mobile Polling – feedback through surveys and editorial
The poll feature allows readers to give their opinions or
interaction to an article, which in turn creates a conversation and
gets people to interact. It also gives accurate information on your
article or race. With mobile polling, results can be tabulated from
a targeted audience.
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Mobile
Landing Pages
This option is available with feature Set-2
Mobile landing pages is a simple and effective way to collect
costumer information through print or other media. It offers
flexibility to the consumer while it empowers you with information.
With this option, consumers can text a code to get a web link sent
to their phones, or they scan a 2d QR code to take them to a landing
page. Then, you can use the landing page to gather consumer
information in exchange for some offer, which can be a coupon, a
discount or a free service or product. The web link can be accessed
directly by scanning the code with a web enabled smart phone or it
can be used on a computer in the same way that any web address is
entered.
Mobile Landing pages provide real time statistics and feedback on
consumer sms and website page views.
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Send
a 2-Way Message
Available with Feature Set-3
This is a wonderful way to get to know what clients really want and
to hear directly from them. It helps you know what people want
better, so you can improve your business. You can interact with your
audience like never before with 77we's unique 2-Way Messaging. Send
out messages to subscribers with the text alert opt-in list in your
database and allow them to reply saying whatever they want! This
option does not limit people to a survey or canned answer; rather it
allows them to be expressive, even when it means they are asking for
improvements.
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Options for Promotion Creation
Start Date
You can set the start date to control access to any promotion, which
will help you keep tabs on the number of people and time line your
promotion will run. Setting a start date will make a smooth
transition from one promotion to the next without having overlapping
discounts.
Create a promotion today, and set a start date in the future
or on the date your campaign will hit the streets. With this option,
you can also edit or change the promotion at any time.
End Date
You can set a specific time the promotion is over, which will limit
the number of discounts or offers you give while maximizing customer
volume. Setting a deadline on a promotion encourages customers to
hurry up and take you up on the offer before it expires. This option
lets you set the end date to control access to the promotion.
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Loyalty
Reward your customers with a loyalty program that also benefits your
business. This plan also gives you feedback on the effectiveness of
your other marketing campaigns. The 77we system allows any printed
advertisement piece to have value beyond the stated offer. Let your
valued customers earn loyalty points while you gain feedback on
print offers even when timing is not conducive to customer's
purchasing needs.
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Archiving
Archiving saves you time because it will save your documents so you
can modify or reuse them later. With 77we archiving, you build an
opt-in list over many promotions, with the ability to send to only
the active list or both the active and the archived list. At anytime
you can "archive" the list and start to build a new active list for
another event. This allows the same keyword and print material to be
reused throughout the year.
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Form
Capture Promotion
Create a Promotional Code, with an associated Phone
Landing page. With this feature you can create a call to
action in print for fulfillment via e-mail. Scan QR code
to see a live capture form...More
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